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There are a few key differences between the North American & Global Starter Kits, which are based mostly on the Market Standards
Header/Footer & PDP Experience
![](/sk-eu/content/dam/sk-info-hub/images/NA-Global1.png)
Header/Footer
- SmartLabel is used for North America, not for Global
- North America has Where to buy navigation item, but this is not supported on Global
- North America has the Shoppable BIN experience, with the shopping cart in the Header
PDP Template
- The Ratings & Reviews provider is BazaarVoice for NA and Kritique for Global
- The Buy It Now experience is Shoppable for NA and multiple other vendors (Cartwire etc) for Global
Extended PDP Experience
![](/sk-eu/content/dam/sk-info-hub/images/NA-Global2.png)
Product Detail Page Tabs
- Ingredients are provided by SmartLabel for NA, but not for Global
- Ratings & Reviews are provided by BazaarVoice for NA and Kritique for Global
- Community Q&A experience is provided by Turnto for NA and this is not available for Global
Product Quick View & Contact Us boxes
![](/sk-eu/content/dam/sk-info-hub/images/NA-Global3.png)
Product Quick View
- Ratings & Reviews experience is BazaarVoice in NA and Kritique for Global
- Buy It Now (BIN) experience is Shoppable in NA and other providers (Cartwire etc.) for Global
Contact Us Boxes
- IRI Store Locator is only applicable for NA and is not present on Global
Contact Us Form
![](/sk-eu/content/dam/sk-info-hub/images/NA-Global4.png)
Contact Us Fields
- Contain NA Market Standard Fields for NA and Market-specific standards for Global
- IRI Store Locator will not be present on the right hand pane for GLobal
Sign Up Form
![](/sk-eu/content/dam/sk-info-hub/images/NA-Global5.png)
Sign Up Fields
- Exact fields for all countries will depend upon Market Standards